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Principles of marketing
Philip Kotler, Gary Armstrong
Publication Year
1980
Pages
711
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About This Book
“Marketing is the creative use of truth.” “Marketing is the homework that we do before we have a product.” “Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value.”
Additional Information
ISBN: 9780133250206
Book Information
- ISBN: 9780133250206
- Edition: 1. edition
- Publication Year: 1980
- Page Count: 711 pages
- Language: English
Addition Information
- Added by: Library Clerk
- Date: 22 October 2025
- Status: Approved
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