Principles of marketing
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Principles of marketing

Philip Kotler, Gary Armstrong

Publication Year 1980
Pages 711
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About This Book

“Marketing is the creative use of truth.” “Marketing is the homework that we do before we have a product.” “Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value.”

Additional Information

ISBN: 9780133250206

Book Information
  • ISBN: 9780133250206
  • Edition: 1. edition
  • Publication Year: 1980
  • Page Count: 711 pages
  • Language: English
Addition Information
  • Added by: Library Clerk
  • Date: 22 October 2025
  • Status: Approved
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